Black businesses have been systematically suppressed from online search visibility for decades. Now suddenly #SupportBlack is hot.
Our mission is to build a top search directory for black-owned businesses and organizations that’s also black-owned – for when the trend is over.
BLKBusiness.net makes it quick and easy to find Black-Owned businesses and organizations near you.
Support #SupportBlack.
The BLK Business Directory was created to address three simple and yet enormous gaps in the search market…
- Make finding nearby Black-owned businesses and organizations quick and easy.
- Make listing a business or organization on the directory fast, easy, and affordable.
- Make BLKBusiness.net a top search destination.
The directory was created for anyone who’s ever been somewhere and wanted to find a Black-owned restaurant, a beauty or barber shop, or a church to visit and patronize.
A Better Search Experience
We set out to create a better online search experience for finding Black-Owned businesses and organizations. We focused on keeping the design clear and simple. Our design makes it easy to find, view information about, rate and contact Black-Owned businesses and organizations.
We took a look back at old telephone books for inspiration (…yes, some of us on the team are old enough to remember those). There were basically two kinds of listings in the telephone book: 1) a Basic listing that featured the business name, phone, and address information; and 2) a Display listing that featured a logo and additional promotional text in a custom designed graphic layout. We feel these two listing types are clear, efficient, and effective at giving the viewer the information needed to contact and know about a business.
With a clear focus on helping people quickly and easily find, contact, and view essential information about a listed business or organization in mind, we came up with 4 user stories that we feel defines a better search experience, while also providing a better value to listed Black-Owned businesses and organizations.
Here are the 4 main user stories we used to design BLKBusiness.net
1. Find A Black-Owned Business or Organization
I want to quickly find a Black-owned business or organization near me, and be able to: 1) view the business name and a description of what they offer; 2) view/post user ratings.
2. Contact A Black-Owned Business or Organization
I want to view the address, phone number, and a website link for a listed business or organization. Phone links must launch a call on a mobile phone device.
3. Search a Black-Owned Directory To Find & Support Black-Owned Businesses & Organizations
I want to support Black-Owned businesses and organizations, including doing my search on a Directory that’s Black-Owned. Support #BlackSearch.
4. Promote Black-Owned Business & Organizations Online More Fairly & Affordably
I want to list my Black-Owned Business or Organization with a Black-Owned online directory that delivers better value and ROI to my business and my community.
We see an opportunity to create a Black-Owned online search channel that makes it easy to find Black-Owned businesses and organizations – for when the trend is over. It’s simple really… the Black community benefits when people search for Black-Owned businesses and organizations on a Black-Owned Directory.
We also believe Black-Owned businesses and organizations must earn your business by consistently delivering value. We built BLKBusiness.net to help Black-Owned businesses/organizations do that, and to earn your support.
Enjoy! And let us know how we’re doing.
The BLKBusiness.net Team